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New Leaders Council

Executive Board Member Quoted in Forbes

Liz Simonhoff, who serves on the Executive Board of NLC Miami as the liaison to the Advisory Board, was recently quoted in Forbes Magazine in her position as Senior Manager at TracFone Wireless regarding a new initiative designed to test the theory that smartphones can lower costs and manage chronic conditions like diabetes with better health outcomes.

According to Liz: “We see this as an opportunity to expand our successful texting programs into the next evolution of smartphones and applications in the healthcare ecosystem. By enabling patients to proactively manage their own health, under a secure platform, and connecting them to information and resources, patients will be able to enhance their own quality of life. Microsoft’s commitment to the health care segment and TracFone’s model of providing affordable mobile devices makes this a natural partnership for this market.” Elizabeth Simonhoff ‒ Senior Manager of Healthcare, TracFone Wireless, Inc.


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